Physician recruitment has a ‘Cheesecake Factory’ problem: What that means, and how 3 CEOs are solving it

From Becker’s:

As a rural healthcare provider, Guthrie has seen lifestyle factors become a larger part of a physician’s decision to join the system or not, especially over the past three or four years, according to Dr. Scopelliti. These factors go well beyond the job description and scope of the hiring organization. They include characteristics of place: an area’s education system, the quality and availability of housing, recreational activities, social events, restaurants and shopping.

Mr. Patterson said he has observed a similar trend, referring to it as the “Cheesecake Factory” issue — that the ability for a healthcare provider to recruit top talent often hinges on local attractions, like whether there’s a Cheesecake Factory, Costco or Trader Joe’s nearby. National data support this: Early-career physicians rank work-life balance, location and culture among the top reasons they stick with a job.

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