Face cooling may temporarily prevent cardiovascular shutdown following blood loss

From Medical News Today:

Applying ice water to the face may be a simple and quick method for first responders to temporarily prevent cardiovascular shutdown in casualties who have lost a lot of blood. Such a tool could be an effective way to buy time until the patient – whether in a civilian or combat setting – receives proper medical care.
This was the conclusion that researchers at the University at Buffalo, NY, came to after conducting preliminary tests with healthy volunteers who underwent a simulation of moderate blood loss.
The findings featured at the recent Experimental Biology 2017 meeting in Chicago, IL, and they are also reported in an abstract published in a supplement to the FASEB Journal.