Editorial: Hospitals spend millions luring patients away from each other

From the Register:

The University of Iowa Hospitals and Clinics is spending $3.7 million of its operational funds promoting its new Stead Family Children’s Hospital.

UIHC officials told the Cedar Rapids Gazette’s Erin Jordan that the campaign is intended to raise awareness of the new facility not only in Iowa, but Illinois, Minnesota and Wisconsin.

But are these ads helping parents make informed choices about their children’s health care, or do they simply advance the interests of the state’s largest public hospital?

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