Satisfaction-centered model proves hard sell for docs

From Fierce Healthcare:

While many industries, such as the hotel and restaurant business, have embraced the idea of customer satisfaction, it’s been a hard sell among physicians, writes Paul Rosen, M.D., in a blog post on NEJM Catalyst.

Physicians have concerns with surveys that measure their performance, Rosen says. For instance, can a patient with no medical background really judge medical quality? Another worry is that under pressure to make patients happy, physicians might therefore prescribe an antibiotic for a viral infection or order a test that isn’t necessary.

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