Illinois ERs Compete for Patients

From JEMS:

Springfield-area residents are being wooed to choose one emergency room over another.

St. John’s Hospital, which has lost ground to Memorial Medical Center over the past half-dozen years when it comes to the number of patients seeking care in the ER, launched its “ER Care Times” campaign a few months ago, complete with billboards, signs on buses and a prominent spot on the St. John’s website.

The St. John’s campaign is the first ER promotional effort by the hospital in several years.

Memorial, which is almost constantly advertising its ER, recently kicked off its newest marketing effort – “Memorial ER Stories” – in which it solicits testimonials from former patients for promotional use in exchange for a free T-shirt.

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