Frequent Flier Program for Hospitals?

From Running a Hospital:

Orlando, FL – January 28, 2008 – Paquin Healthcare Companies, Inc. today announced the launch of its new hospital-based customer loyalty program. The program, referred to as My Healthy Rewards, is a way of rewarding hospital’s customers for using their products and services and engaging in wellness activities.

“We are pleased to announce the availability of My Healthy Rewards. This loyalty program will play a vital role in the success of any comprehensive healthcare retail strategy by increasing customer loyalty and repeat sales,” said Tony Paquin, founder and CEO of Paquin Healthcare Companies, Inc.

My Healthy Rewards members can accumulate reward points based on their retail purchases, utilization of hospital or clinical services, or other healthcare related or wellness activities. As reward points accrue, members may receive award certificates, special offers, merchandise discounts and special sale notifications. There is no limit-the more consumers shop, the more they earn.

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