The OxyContin Promotional Video’s Patients and Physician: 14 Years Later

From MedPage Today:

The Purdue promotional video, made 14 years ago, showcased ordinary people who spoke glowingly of their experiences with OxyContin.

· Two of the seven patients died as active opioid abusers.

· A third became addicted, suffered greatly, and quit after realizing she was headed for an overdose.

· Three patients still say the drug helped them cope with their pain and improved their quality of life.

· A seventh patient declined to answer questions.

The doctor who not only played a starring role but also recruited his patients for the video now concedes some of his statements caught by the camera went too far.

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