Advertising emergency wait times a double-edged sword

From Fierce Healthcare:

Physician-in-Charge of Henry Ford Health System Earlexia M. Norwood, however, said giving patients this kind of public information might actually push them to seek nonurgent care elsewhere. “This information allows people who have nonemergent situations to look for alternative options, such as making evening or weekend appointments with their primary care physician, which is being encouraged in the marketplace,” Norwood wrote last month in Politics365.

There’s not many rules on whether the marketed wait times are even accurate, theSun Sentinel noted while instructing patients not to believe everything they read on billboards.

With no regulatory body policing their accuracy, wait times are advertised as short as only a few minutes. Notably, those times usually measure when a clinician sees the patient and not when treatment is administered, the newspaper noted.

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