From the Denver Post:
Anthem now buys ads that pop up when a patient searches online for “Anthem” and “urgent care.” The clickable ads lead to a symptom checklist, locator maps for urgent and retail care, and the 24-hour nurse phone line Anthem wants them to try first.
The company, with 950,000 Colorado members, also sends robo-calls to patients whose recent ER visits were “potentially avoidable,” telling them about alternatives.
The push is to “empower the member to make choices,” said Dr. Manish Oza, a medical director for Anthem. “That includes using generic drugs, what hospital you go to for a knee replacement. . . . Ultimately then it’s their decision how they want to spend their money.”
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