From JEMS:
New York City EMTs and paramedics know the gritty streets just as well as any gang member. Therein lies the premise of “Call 911,” a recruitment video masquerading as a gangsta rap clip by Fire Department of New York paramedics Farooq Muhammad and Chris Marquart, which debuted to high acclaim during an FDNY EMS Week competition.
“This is my life, I’m a paramedic, on the job hard when life getting’ hectic,” raps Muhammad from an NYC roof while images of critical calls flash across the screen.
The rap scene is an apt, if unlikely, comparison for EMS — a profession in which providers might spend their days on the streets dodging bullets but struggle for respect and validation within the health-care industry. Take that, plus quality production, a catchy chorus and the fact that Muhammad is a talented rapper, and “Call 911″ becomes a recruitment tool with legs.
Filed under: Uncategorized
