From Forbes:
Google Flu Trends uses search terms that people put into the Web-based search engine to figure out where influenza is heating up, and notify the U.S. Centers for Disease Control and Prevention in real time.
‘We’ve discovered that certain search terms are good indicators of flu activity,’ Google said in a statement.
‘What this does is it takes Google search terms of influenza-like illness and influenza and it emulates a signal that tells us how much influenza activity there was,’ Dr. Lyn Finelli, chief of influenza surveillance at the CDC, said in a telephone interview.
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